Was ist ein Digital Twin für Immobilien?

Ein Digital Twin ist eine photorealistische 3D-Darstellung einer Immobilie, die es Käufern ermöglicht, das Gebäude und die Umgebung virtuell zu erkunden, bevor es gebaut wird. Mit Gaussian Splatting und Unreal Engine 5 schaffen wir emotionale Verbindungen zwischen Käufern und ihrem zukünftigen Zuhause.

Wie funktioniert die Website-Integration?

Unsere Digital Twins lassen sich nahtlos in bestehende Immobilien-Marketing-Websites integrieren. Käufer können Wohnungen filtern, virtuelle Rundgänge unternehmen und Verfügbarkeitsstatus in Echtzeit prüfen - alles direkt im Browser ohne Downloads oder Installationen.

Welche Software wird unterstützt?

Wir unterstützen alle wichtigen CAD/BIM-Plattformen: Autodesk Revit, AutoCAD, 3ds Max, SketchUp Pro, Rhino 3D, Grasshopper, Blender und Cinema 4D. Der Import bestehender Architekturmodelle ist nahtlos möglich.

Wie lange dauert die Erstellung eines Digital Twins?

Je nach Projektgröße und Komplexität dauert die Erstellung 2-6 Wochen. Phase 1 (Umgebungserfassung) dauert 1-2 Wochen, Phase 2 (Gebäude-Integration) 1-3 Wochen, und Phase 3 (Marketing & Website-Integration) 1 Woche.

What is Bizzlogic Plaza?

Bizzlogic Plaza is a comprehensive digital twin platform that transforms architectural plans into photorealistic, interactive 3D experiences. It's not just a sales tool - it's a complete solution for the entire real estate development lifecycle, from initial planning and asset creation to marketing and sales. Plaza enables developers, architects, and real estate professionals to visualize, modify, and perfect their projects before breaking ground.

How does Plaza differ from traditional architectural visualization tools?

Unlike static renderings or basic 3D models, Plaza creates living digital twins using advanced technologies like Gaussian Splatting, Unreal Engine 5, and cloud rendering. This means millimeter-precise environments with authentic lighting conditions, real-time material changes, and cinema-quality experiences accessible on any device without special hardware. Plaza serves the entire project lifecycle - from early planning decisions to final customer presentations.

Who can benefit from using Plaza?

Plaza serves multiple stakeholders throughout the real estate development process: • **Architects** use it during the design phase for client collaboration and design validation • **Developers** leverage it for project planning, stakeholder approvals, and investment decisions • **Property managers** utilize it for marketing and accelerating sales • **Investors** employ it to evaluate projects and make informed decisions before construction • **Urban planners** use it to visualize community impact and gain approvals

How does Plaza support the early planning phase of real estate projects?

Plaza transforms the planning phase by allowing teams to import CAD/BIM files from Revit, SketchUp, or AutoCAD and instantly see them as photorealistic environments. Teams can experiment with different design options, material choices, and layouts in real-time. This visual clarity helps make better decisions early, reducing costly changes during construction. The platform captures the actual site conditions through drone and ground scanning, ensuring designs perfectly fit their environment.

Can Plaza help with stakeholder approvals before construction begins?

Absolutely. Plaza significantly accelerates stakeholder approvals - typically reducing month-long approval processes significantly. By presenting immersive, photorealistic experiences instead of technical drawings, decision-makers can truly understand the project's impact. They can walk through spaces, experience different times of day, and see exact views from windows. This clarity creates conviction and consensus much faster than traditional presentations.

How does Plaza assist architects during the design phase?

Architects use Plaza as a powerful design validation tool. The Plaza Team can import their models directly from CAD/BIM software and immediately see how designs will look and feel in reality. The platform allows for flexible material adjustments, lighting studies throughout the day, and interactive client presentations. This helps architects communicate their vision clearly and make design decisions based on realistic visualization rather than abstract drawings.

What role does Plaza play in asset creation and project development?

Plaza is integral to creating valuable digital assets for your project. Every visualization, walkthrough, and interactive experience becomes a reusable asset throughout the project lifecycle. These assets serve multiple purposes: design documentation, investor presentations, marketing materials, and sales tools. The platform ensures consistency across all project communications while building a comprehensive digital library of your development.

What makes Plaza's visualizations so realistic?

Plaza combines multiple cutting-edge technologies: • **Gaussian Splatting** captures environments with millimeter precision, including exact lighting conditions • **Unreal Engine 5** provides cinema-quality rendering with realistic material interactions • **Cloud rendering and pixel streaming** deliver high-quality experiences without requiring powerful hardware • **Authentic window views** display the exact view from every room and angle

Can Plaza integrate with existing architectural workflows?

Yes, Plaza seamlessly integrates with major CAD/BIM platforms including Revit, SketchUp, and AutoCAD. You can import existing models and immediately transform them into interactive experiences. The platform also integrates with site surveys and drone scans, ensuring your digital twin perfectly matches the real-world location.

How accessible is Plaza across different devices?

Plaza works on any device with a web browser - laptops, tablets, and smartphones. Thanks to cloud rendering and pixel streaming technology, users don't need high-end hardware or special software installations. This accessibility ensures all stakeholders can engage with your project, whether they're in the office, at home, or on-site.

How does Plaza enhance real estate marketing?

Plaza revolutionizes marketing by creating emotional connections before properties exist. Instead of static floor plans and brochures, buyers can virtually walk through their future home and visualize customizations. The platform includes complete website integration with apartment filters, virtual tours, and real-time availability updates, creating a seamless digital sales experience.

Can Plaza help close sales faster?

Yes, Plaza significantly accelerates the sales process. Buyers who emotionally experience their future home through immersive visualization make decisions faster and with more confidence. The platform's real-time customization features let sales teams instantly show different options, while virtual tours enable remote sales to international buyers. The Postpark Winsen project demonstrated how this approach transforms traditional lengthy sales cycles.

What marketing materials can be created with Plaza?

Plaza serves as a comprehensive content creation platform: • Interactive website experiences with unit filters and availability • Virtual tours for remote customers • High-quality animations for advertising campaigns • Photorealistic images for print materials • Immersive presentations for sales centers • Social media content that stands out All materials maintain consistency since they're generated from the same digital twin.

What are the three phases of Plaza implementation?

**Phase 1: Environment Capture** - Using drone and ground-based scanning to create millimeter-accurate site maps with lighting conditions **Phase 2: Building Integration** - Importing architectural models, adjusting materials and lighting, and creating interactive experiences **Phase 3: Marketing & Sales** - Deploying web integration, generating marketing materials, and enabling virtual tours Each phase builds upon the previous, creating a comprehensive digital ecosystem for your project.

How long does it take to create a digital twin with Plaza?

The timeline depends on project complexity, but Plaza's streamlined workflow significantly reduces traditional visualization timelines. Environment capture typically takes 1-2 days, building integration 2-6 weeks, and marketing deployment another week. Compare this to months of traditional rendering and revision cycles. The platform's real-time capabilities mean changes can be implemented instantly rather than requiring complete re-renders.

Can Plaza handle large-scale developments?

Yes, Plaza is designed to handle projects of any scale - from single buildings to entire neighborhoods. The Postpark Winsen project showcases how Plaza manages multiple buildings, units, and customization options within a complete residential quarter. The platform's cloud infrastructure ensures performance remains smooth regardless of project size.

How does Plaza provide ROI during the planning phase?

Plaza delivers immediate value by: • Reducing approval time from months to weeks • Minimizing design errors through realistic visualization • Enabling better decision-making before construction • Creating reusable digital assets for the entire project lifecycle • Facilitating clearer communication among all stakeholders These benefits translate to cost savings and faster project timelines.

What competitive advantages does Plaza offer?

Plaza provides multiple competitive edges: • **Differentiation** - Stand out with cinema-quality experiences while competitors use static materials • **Faster sales** - Emotional connections drive quicker purchase decisions • **Higher prices** - Premium visualization justifies premium positioning • **Reduced marketing costs** - One digital twin generates all marketing materials • **International reach** - Virtual tours enable global sales without travel

How does Plaza future-proof real estate developments?

As younger generations increasingly expect digital experiences, Plaza positions your projects for long-term success. The digital twins created today become valuable assets for property management, renovations, and resales. By building comprehensive digital documentation from the start, you're creating infrastructure that will serve your project for decades.

How can I see Plaza in action for my project?

Contact our team for a personalized 30-minute demonstration where we'll show how Plaza can transform your specific project. We'll discuss your goals, timeline, and create a custom implementation roadmap. You can also experience our live demo of the Postpark Winsen project to see the full capabilities in action.

What support does Bizzlogic provide during implementation?

Bizzlogic offers comprehensive support throughout your Plaza journey: • Technical consultation to optimize your workflow • Training for your team on all platform features • Ongoing support during project development • Marketing strategy guidance for maximum impact • Regular platform updates with new capabilities

How do I get started with Plaza?

Getting started is simple: 1. **Schedule a consultation** with Pascal Kuemper (pascal.kuemper@bizzlogic.com) for business development or Fatih Inan (fatih.inan@bizzlogic.com) for technical consultation 2. **Define your project scope** - we'll create a custom implementation plan 3. **Begin with environment capture** while preparing your architectural models 4. **Transform your project** into an immersive digital twin 5. **Deploy across all channels** from planning meetings to customer sales

FromFloorPlanstoLivingBuildings

Photorealistic Digital Twins for modern real estate marketing - from planning to website integration in one workflow

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10+ Years Experience in 3D Technology

EU-Compliant Data Processing

Multi-Award Winning Company

Traditional

Digital Twin

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Traditional

Digital Twin

The Challenge for Real Estate Marketers

Buyers Expect More Today

From Gen Z to Best Agers - they demand interactive, emotional connections to their future home

Static Documents Aren't Enough

Floor plans and brochures leave buyers confused - they want to feel what it's like to live there

Lengthy Approval Processes

Average 6-month delays in stakeholder approvals due to unclear visualizations

Weak Emotional Connection

Traditional marketing materials don't create excitement and purchase readiness

Our Solution: Living Digital Twins

www.postpark-winsen.de

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Instant Emotional Connection

Buyers experience their future home before the first stone is laid

Accelerated Project Approvals

Immersive stakeholder presentations create clarity and conviction

Cinema Quality on Any Device

Accessible without high-end hardware or installations

Complete Sales Funnel

From first presentation to website integration with unit filter and virtual tours

Technology Differentiators

Gaussian Splatting Excellence

Photorealistic Precision

Environment capture with millimeter precision

Recording exact lighting conditions and shadow patterns

Authentic views from every window

Natural light behavior at any time of day

Unreal Engine Integration

From Capture to Reality

Import existing architectural models or create new

Perfect material representation with realistic light interaction

Real-time rendering for instant feedback

Interactive exploration of every room and detail

Complete Workflow Integration

Everything from One Source

Seamless connection of environment scans with building designs

Marketing, presentation, and sales opportunities

Export for all marketing channels

Website integration with unit filter and virtual tours

Complete Workflow - From Scan to Sale

Experience our three-phase approach to creating immersive Digital Twin experiences that transform how buyers connect with properties before they're built.

Phase 1: Environment Capture

Precise Reality Mapping

Drone and ground-based scanning technology

Millimeter-accurate environment mapping

Recording lighting conditions for time-of-day simulation

Integration with existing site surveys

Phase 2: Building Integration

From Planning to Reality

Import from major CAD/BIM platforms (Revit, SketchUp, AutoCAD)

Real-time material and lighting adjustments

Accurate window view simulation and natural light behavior

Interactive interior and exterior customization

Phase 3: Marketing & Sales

Complete Marketing Solution

Website integration with unit filter and virtual tours

Real-time unit availability status

Export capabilities for advertising, animations, and print materials

Virtual tour generation for remote customer engagement

Phase 1: Environment Capture

Precise Reality Mapping

Drone and ground-based scanning technology

Millimeter-accurate environment mapping

Recording lighting conditions for time-of-day simulation

Integration with existing site surveys

Phase 2: Building Integration

From Planning to Reality

Import from major CAD/BIM platforms (Revit, SketchUp, AutoCAD)

Real-time material and lighting adjustments

Accurate window view simulation and natural light behavior

Interactive interior and exterior customization

Phase 3: Marketing & Sales

Complete Marketing Solution

Website integration with unit filter and virtual tours

Real-time unit availability status

Export capabilities for advertising, animations, and print materials

Virtual tour generation for remote customer engagement

Interactive Features

Live adjustments: Change materials, colors, and layouts in real-time

Time-of-day simulation: Experience natural light at different times

Window view accuracy: Exact views from every room and angle

Stakeholder collaboration: Share immersive presentations and gather feedback

Who Is It For?

Discover how Digital Twin technology transforms different roles in real estate development and marketing.

Property Managers

Optimize sales with an interactive sales tool that creates emotional connections and boosts conversion rates. Directly on your own website.

Emotional sales experiences

Higher conversion rates

whoIsItFor.propertyManager.benefits.conversion

Investors

Invest with full transparency and benefit doubly: Use high-quality visualizations for your own marketing and boost your sales success.

Double value from visualizations

Faster investment decisions

whoIsItFor.investor.benefits.value

Project Developers

Steer your construction project to success: With walkable Digital Twins, you convince investors faster, coordinate stakeholders clearer, and start sales already in the planning phase!

Sales start in planning phase

Faster investor conviction

whoIsItFor.developer.benefits.completion

Architects

Bring designs to life with professional presentations that improve client communication and accelerate approvals. Faster changes and adjustments included.

Living design presentations

Accelerated approvals

whoIsItFor.architect.benefits.approval

Whether you're managing properties, investing in real estate, developing new projects, or designing architectural solutions, Digital Twin technology provides the tools you need to excel in today's competitive market.

Success Story - Postpark Winsen

Digital Twin Pioneering with Schröder Real Estate

Revolutionary Real Estate Marketing in Winsen (Luhe)

The Challenge

Marketing a family-friendly residential quarter to modern buyers who expect digital experiences

Our Solution

Complete Digital Twin with Unreal Engine 5, Cloud Rendering, and Gaussian Splatting

What Makes This Project Special

Real unit exploration - virtual tour through every unit

Live availability check - instantly see which units are available

Interactive customization - visualize floor plan modifications in real-time

Neighborhood immersion - explore the area before it's built

Technical Innovation

Cinema quality in browser - without installation or high-end hardware

All devices - works on laptop, phone, or tablet

Unreal Engine 5 + Cloud Rendering + Pixel Streaming + Gaussian Splatting

www.postpark-winsen.de

Postpark Winsen

Interactive Digital Twin Experience

Experience Live Postpark Winsen

Live Demo

“Floor plans are yesterday. People want to feel what it's like to live there - long before they buy.”

— Pascal Kuemper, CEO Bizzlogic

This isn't just marketing evolution - it's a paradigm shift where interactivity, emotional connection, and digital transparency replace brochures and static presentations.

Transform Your Real Estate Marketing Today

Create Digital Twin Experiences That Sell

Stop competing with floor plans and brochures. Join the digital transformation where buyers emotionally experience their future home - before construction begins.

Experience Our Technology

Interactive Digital Twin: Experience our immersive visualization technology

Real implementation: See how Schröder Real Estate revolutionized their sales process

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Discuss Your Project

Schedule demo: 30-minute personalized demonstration of your project potential

Digital Twin consultation: Understand how immersive technology transforms your sales process

Implementation planning: Custom roadmap for your specific market and target audience

Contact Our Team

Business Development

Pascal Kuemper

pascal.kuemper@bizzlogic.com

Technical Consultation

Fatih Inan

fatih.inan@bizzlogic.com

General Inquiries

contact@bizzlogic.com

The future is built. And it's already online.

Join visionary developers who differentiate through innovative project presentation and create emotional connections that close deals.

Frequently Asked Questions

Get answers to the most common questions about Bizzlogic Plaza and how it can transform your real estate marketing.

General Questions About Plaza

Planning & Asset Creation Phase

Technical Capabilities

Marketing & Sales Applications

Implementation & Workflow

ROI & Business Value

Getting Started

Still have questions? Our team is here to help you understand how Plaza can transform your real estate marketing.

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